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Coordinator II - District Communications

  • Management

Salary range: Classified Coordinator II

Reports to: Superintendent


Coordinate distribution of accurate, timely, and transparent information about the School District to both internal and external public; promote a better understanding of the School District's objectives, programs, and achievements; promote a community climate of support for the district; provide communication services to Schools and Departments.


Bachelor's degree required. Masters degree desired in Educational Administration, Public Information, Communication, Marketing, or related field.

Five years of increasingly responsible public information, journalism, public school administration or related experience desired.

  • Assist District Office and School Site Administrators in communicating effectively with all stakeholders
  • Advise District Staff and Board of Education on matters of public and media information, communications, and business partnership opportunities
  • Support District Staff in effectively communicating important board policies, administrative regulations and new laws to Staff, students, and the community
  • Seek out and cultivate news and information resources for developing stories that reflect the District's efforts for transparency and community outreach
  • Assist with recognizing efforts of school system employees and volunteers
  • Maintain professional relationships with newspapers and other media representatives
  • Gather information and prepare news releases, including appropriate photographs, for mass media as well as special publications, including student and Staff recognition
  • Provide input regarding District website content and social media communications to ensure consistency, clarity, and accuracy of information provided
  • Create, review, edit and critique written and published materials about the District and its programs
  • Oversee the production of District publications as appropriate, and assists Sites and Departments in the development of informational materials, brochures, letters, speeches and related items
  • Performs other duties as assigned
  • Attends Board of Education and community/staff advisory committee meetings as required.
  • Thorough knowledge of computer software, hardware, and other technology pertinent to areas of specialization;
  • Demonstrated ability to write and speak clearly and accurately;
  • Experience preparing informative pieces for websites and social media;
  • Knowledge of public information and communications principles and practices;
  • Ability to exhibit discretion and tact with information and communication received and given;
  • Ability to assist the leadership team in implementing communications and public information strategies, goals, objectives, programs, projects, services, and activities;
  • Ability to prepare and present written and oral reports to diverse audiences that effectively represent the School District to the community;
  • Ability to work under time sensitive deadlines, pressure, and with frequent interruptions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to walk.The employee must occasionally lift and/or move up to 25 pounds or more. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a standard office environment; the employee is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.

Work Year: 12 Months

Revision Date: 07/16/2015

Initial date: 07/16/2015

Equal Opportunity Employer in compliance with the Americans with Disabilities Act and all other applicable federal, state, and local laws.

No portion of this job description shall supersede the Master Agreement between the Palo Alto Management Association and the Palo Alto Unified School District and applicable State or federal laws. Any changes in working conditions applicable to the current agreement shall be subject to negotiations at the demand of either party.