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Webmaster/Publications II

  • Classified

Salary range: 49

Reports to: Director of Informational Technology (IT)


Design, develop, analyze and maintain internal and external District web servers, sites, pages and web-based applications, databases and systems; perform a variety of complex graphic arts duties involved in the creation, preparation, design, formatting, layout and production of a variety of publications and graphic artwork. Provide assistance to District sites to help them develop websites using standard policies and guidelines.


A.A. degree or equivalent, with coursework in Website Design, Computer Programming, Graphic Arts or related field.

Three years increasingly responsible experience in a graphic art capacity in the design and maintenance of websites, web pages, and web-based applications.

  • Develop and implement website, graphic art, and publication goals, projects, objectives, time lines, strategies and priorities; determine and analyze operating characteristics and requirements for assigned projects; coordinate input from offices or departments to determine content and timing of website posting
  • Design and assure functionality of links, online forms, surveys and scripts; develop, design, code, analyze, implement and maintain a variety of website features, sections and applications; create, scan and modify photographs, icons and graphics for website and publications
  • Create, plan, develop and lay out text, color and art work for websites
  • Compose, review, proofread and edit website script and copy
  • Analyze requests for web site additions, solutions and revisions
  • Operate computers and peripheral equipment properly and efficiently
  • Manage projects from initial concept to completion in a timely manner, within budget
  • Prepare and maintain various manual and automated records, files and reports related to the District websites, web pages, statistics, data and assigned activities
  • Prioritize projects to meet system needs and organizational changes
  • Monitor the performance of the web sites ensuring maximum up time
  • Train, assist, and consult with District personnel concerning web site operations, development and related technical projects
  • Create, prepare, design, format, lay out and product a variety of publications and graphic artwork such as brochures, booklets, bulletins, business cards, posters, letters, report, forms, newsletters, displays, charts, graphs, maps, diagrams, transparencies, and promotional materials for print and web mediums; coordinate duplication and printing orders with printing personnel
  • Maintain current knowledge of technology related to web servers, sites, pages, graphic arts, and web-based applications, databases and systems; research technological innovations and trends for District use; recommend District technology enhancements and related hardware and software purchases
  • Respond to inquiries and provide technical information concerning related projects, standards, requirements, systems, applications, laws, regulations, practices and procedures; assist and train content editors in updating various sections of District websites
  • Create, program, develop, maintain and analyze various on-line databases with remote input, search, and editing capabilities; review and evaluate database designs for effectiveness and operational efficiency; modify database systems to enhance system performance and presentation of data
  • Test and debug District websites, pages and related applications; monitor and assure proper functioning of District web pages; troubleshoot and resolve server and web page problems and malfunctions; assure smooth and efficient operation of websites and web application systems; analyze, review and adjust programs to enhance operating efficiency or adapt new requirements
  • Create and transform documents and data into PDF, HTML and other electronic communication media including print-ready formats; scan and convert documents to editable word-processing files as needed; determine appropriate compression techniques, resolutions, sizes, color maps, and depths to assure images are delivered with optimal speed and quality
  • Establish and maintain cooperative and effective working relationships with others.
  • Thorough knowledge of principles, practices and procedures of website programming, design, development and production;
  • Thorough knowledge of layout and graphic arts design techniques and procedures;
  • Principles, practices and procedures of desktop publishing and graphic arts including design, development and production;
  • Computer graphics, page layout, image scanning, HTML, text editors, scripting, database design and programming languages and software used in web page development;
  • Ability to apply principles and techniques of computer programming and data structuring to specific problems or requests;
  • Ability to communicate effectively both orally and in writing;
  • Principles, methods and procedures of operating computers and peripheral equipment;
  • System utilities and design and program applications;
  • Principles, practices and methods of database structures, computer programming and system design;
  • Specific knowledge of the database structures, on-line applications and system capabilities of the District's computer systems;
  • Ability to determine proper artistic and visual layout for web sites and publications to maximize effectiveness and meet various District strategies, goals and objectives;
  • Correct English usage, grammar, spelling, punctuation and needed vocabulary;
  • Policies and objectives of assigned programs and activities;
  • Interpersonal skills including tact, patience and courtesy.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. The employee frequently is required to sit. The employee is occasionally required to stand and walk. The employee frequently is required to use hands to write, finger, handle, or feel objects, tools, or controls. The employee is occasionally required to climb or balance; and stoop, kneel, crouch, or crawl.

Dexterity of hands and fingers to operate a computer keyboard. Seeing to read a variety of materials.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a standard office environment; the employee is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.

Work Year: 12 Months

Revision Date: 11/07/2008

Initial date: 03/03/2003

Equal Opportunity Employer in compliance with the Americans with Disabilities Act and all other applicable federal, state, and local laws.